8 SEO Steps Before Publishing Your Blog Post

Blogging is not just adding new posts and hitting Publish button, blogging is so much more than that. The best practice is to spend time and efforts on applying SEO skills on your blog posts. It is not about how many posts you are publishing, it is all about quality and techniques you are applying on your each post.

SEO Steps Before Publishing Your Blog Post


Here are the top 8 SEO steps before publishing your blog post to improve your ranking in search engines.

1. Keyword Research

Performing keyword research and selecting what keyword phrase you are going to use will help to optimize your blog post. Google Keyword Planner is the tool which help you to select the right keyword and it also helps to calculate the traffic estimates.

Use long-tail keywords, Google it and check the search results and actual competition then decide which keyword is perfect for your blog post.

2. SEO-Friendly Blog Post Titles

When writing a title you have to use the keyword as near to the left of your title. And use some capturing phrase at the end of the title to make it more interesting.

Make a title, as you search for something on Google.  For Example:

Useful Bootstrap Tools for Web Developers

Free Photoshop Actions to add Stunning Effects in Photos

In above titles “Useful Bootstrap Tools” and “Free Photoshop Actions” are the keywords.

3. Selecting Post Slug or Permalink URL

Post slug will automatically appear when you are editing a post. It is the URL after your main domain name, for example: www.ninjablogger.com/how-to-install-wordpress

To make post slug SEO friendly, we need to add selected keyword in our URL. Make sure you edited the slug and shorter it by removing the extra words. Best practice is to use your primary keyword as post slug. Don’t forget to separate each word with dash so the search engine can find what word is written in the URL. WordPress has an amazing feature of editing the permalink URL.

Post Slug or Permalink URL

4. Subheadings

Subheadings help user to read the article more easier, it has also a good role in SEO. When search engine start scanning a web page, it reads the headings or titles first. But it goes with sequence, H1 comes the first because it is our article main title and then it reads H2, H3 and so on. Instead of bolding something as your paragraph headings make your titles bold using H4 tags. It will help in SEO also users will take more interest to read the article.

5. Make Your Images SEO Rich

Images are also a great source of bringing traffic from search engine. It also grabs the attentions of users. Make sure you are using a proper name for your image, use your keywords as name. Images should not named like 7476_700x.jpg or img-400.jpg. Try to describe the image in name or add proper keywords that you have researched.

Use ALT IMG tag, add your additional keywords as ALT. Search engine picks up the keywords and will send you direct traffic to your web site. Adding title tag as keyword phrase is also very helpful.

6. SEO Title Tag and Meta Description

Google Search engine shows up your title tag, meta description and permalink in search result.

SEO Title Tag and Meta Description

Check out few tips about title tag and meta description below:

  1. Always write meaningful and relevant description as your meta title tag.
  2. Provide an informative summary in meta description so the people can understand what is written in the article.
  3. It should be relevant to your content
  4. Add your chosen keyword in to all three sections (title tag, permalink, meta description)
  5. Title tag should not be more than 60 characters long.
  6. Meta description should be less than 155 characters.
  7. Add keywords in meta description, Google bolds the searched keyword in results.
  8. Do not use more than 10 meta keywords also add comma between them.

7. Interlinking Opportunities

As we all know that links into our site help with SEO, Page Rank and Authority. We should link our relevant posts in to our article two or three times. It keeps users and Google Search Spider on your site longer to check out the relevant posts or pages.

8. A Call to Action

Encourage your visitors to respond to your written content. You can ask the questions or you can ask them about what they think about this article. Ask them to share your post on Facebook or Twitter.

Google also indexes the blog comments. It may be increase the response of search queries by picking up some relevant keywords from comments.

That’s It! I think with these 8 SEO Steps you can improve your publicizing. Also it will help to get traffic and engage more users to your blog. If you are a WordPress user I would like to recommend a plugin name WordPress SEO by Yoast. This plugin can help to achieve all the goals that I have mentioned above.

Do you feel I am missing something? Let me know, if you know other SEO steps before publishing your blog post.